The Altstadt is really quaint and has some really good shops. There are great little squares off it with cafes and market stalls selling food. The Old Town centres around one narrow street running parallel to the river Salzach. It contains good branchs of chains like Benetton as well as shops unique to Salzburg like a shop perpetually selling glass Christmas decorations.
Salzburg's cathedral in the Domplatz is also well worth a visit.

The Old Town is situated across the river from the hauptbahnhof and new town. I'm not sure what number the bus is from the Hbf, just ask at the station.

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The best Austrian products on offer in Salzburg can be found at the following places: spirits (“Sporer”, Getreidegasse 39), umbrellas (“Kirchtag”, Getreidegasse 22), cheese, buttons (“Knöpferlmayer, Rathausplatz 1), candies (“Holzmayr`s candy shop, Alter Markt 7), Christmas stockings and Christmas tree decoration, leather (“Jahn-Markl tannery”, Residenz Square 3), “tracht” (“Salzburger Heimatwerk”, Residenz Square) and handmade shoes (“Herbert Haderer”, Pfeifergasse 3).

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