Anyone who is holidaying in Florianopolis might try spending three or more days in Urubici to experience the fantastic canyon scenery in Parque Nacional de Sao Joaquim. The highlight here for me is Pedra Furada. The most popular time to visit Urubici for Brazilians is winter, as snow is not uncommon along with sub zero temperatures.
The weather in summer is very pleasant and much cooler than the coast due to the town's elevation and accomodation prices are much lower too at this time. The level of accommodation is good ranging from small family run pousadas to Eco Resorts. The town has a number of cafes, restaurants and bakeries which all serve good food at reasonable prices. Things worth a try are the araucaria pine nut, or pinhão, if in season. It is similar to chestnut in flavor and texture - try the local trout too it's delicious.
There are a number of guiding companies in town and I would recommend that you use a guide if you plan to do some trekking for two reason:
1 - The tracks are not marked and the maps we found were very basic.
2 - Safety: the area is very high and low cloud and dense fog are common and it is very easy to become disorientated, plus there are many very high shear drops (several hundred meters).

It is also possible to arrange for a guide to pick you up and return you to Florianopolis.
So here are a few of the must see places and some links.
1 Pedra Furada/Morra da Igreja (Brasils Durdle Door at 1822m)
2 Cachoeira do Avencal 100m fall
3 Cascata veu da noiva 85m fall
4 Serra do Corvo Branco (not quite Bolivia Death Road but certainly interesting engineering)
5 Morro do Campestre an easy walk to some interesting rock formations
6 Mascara do Guardiao (4000 year old rock carvings)
7 Igreja Matriz (Interesting concrete architecture church)
8 Gruta N.S. de Lordes cute village outdoor shrine/church

Google map: bit.ly/fkvcdB
Urubici is relatively close to Florianopolis (Around 160Km SW), the roads are good with fairly light traffic, so either hiring a car or taking a bus are both good options.

This is the local tourist office web site which gives a fair amount of info www.serracatarinense.com/urubici/index.html
And these are some shots of our last trip there
picasaweb.google.com/neide.steve/Urubici#5532110353647239218

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