OK, so, it's an obvious choice, but this is toy heaven, or hell, according to your point of view. They say it's the world's largest toyshop, and even if it's not, it feels like it. Besides the extraordinary array of all things childlike on offer, the best thing is the staff, who are endlessly patient - no mean feat in a toyshop full of screaming children.
A word of advice - before you go, set the ground rules with your kids. If you let them know that you're only going to "look but not buy", then anything you do buy them will be a bonus. If they go with the impression that they're goingto be given their weight in toys, they'll only be disappointed.
It's one of those once-a-year experiences.
188-196 Regent Street, Soho, W1B 5BT
Tel: 0870 333 2455
Nearest tube: Oxford Street or Picadilly Circus
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