There's a magical Arctic experience hidden away behind the busy shopping hell of Regent Street. The build up to going inside is part of the fun.

First, you raise your body temperature by a few valuable degrees in the normal, heated Below Zero bar downstairs, which serves creative fresh fruity cocktails such as a scrummy apple and blackberry crumble concoction.

Everyone is allocated a 40 minute time slot so when your time comes they give you space-age silver cloaks, thick gloves and snow boots and you go into the Ice Bar. Inside it's minus five degrees and everything inside is made from clear crystal ice from Sweden – the walls, the bar, the tables and the chunky glasses, which you slurp simple but super-strong vodka cocktails from. Drinking doesn't get more refreshing than this.

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It's a tiny space - decked out in retro burlesque style, entered by a dramatic (if small) glass entrance just in front of the Lyceum. A former men's loo it is now rammed with high-tech stuff (sms jukebox, automatically opaque loo doors) and ambitiously holds shows (can't imagine how) every night at 10.

We went in for an early evening cocktail - all drinks 1/3rd off before 8pm. Cocktails strong but chemical, though the wine list looked okay. To be honest it's just feels like a pleasantly odd place to be drinking - huddled beneath the pavement sitting on leather seats which are shaped like buttocks. Maybe I wouldn't go back, but if you are in the area it's worth a visit.

Zero Aldwych
London WC2r 0HT
www.cellardoor.biz

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