Rather a gentle old-fashioned seaside resort; the magnificent hills of Exmoor sweep up directly behind the town. The vast Butlin's camp is more or less invisible from most other vantage points.
Beaches are shallow and muddy, with a huge tidal range; I can't recommend them for anything. We camped a few miles along the coast at Blue Anchor Bay, which also has little to recommend it (except for the picture-postcard steam trains of the West Somerset Railway, which pointlessly and uselessly goes almost all of the way into Taunton) - and more muddy beaches.
The nearby Quantocks are great for walking and more fantastic sea views where the line of steep hills hit the coast.
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