The most beautiful route up Kilimanjaro - don't choose any other route to the top.
The Marangu route is fine if you like walking on motorways. It's like the difference between a 20-year-old single malt and a supermarket blend.
The Machame route is called the whisky route and it certainly lives up to its name. So don't choose the coca cola route, and enjoy this remarkable mountain, as it should be enjoyed.
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