Many places are prettier. Almost anywhere is less crowded and a lot cheaper, but St Tropez has to be the ultimate south of France.

Blag your way into one of the town’s big three beach clubs — La Voile Rouge, Club 55 or Nikki Beach — or as a last resort pay.

This is the jetset at play — Russian millionaires swigging Crystal and tons of beautiful, famous people you haven’t quite heard of.

La Voile Rouge, Moorea Beach (+4 9479 8434).
Club 55, Boulevard Patch (+4 9455 5555, leclub55.com).
Nikki Beach, Route de Epi Ramatuelle (+4 9479 8204, nikkibeach.com/sttropez/)

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