The last thing I'd thought of doing in Amsterdam was visiting a brewery, but even if you don't like beer you'll love the Heineken Experience (you don't have to drink the free samples)!
There are lots of interactive activities to take part in, you can even star in a video which you can email to your friends. Go on - no one knows you in Amsterdam! Allow at least two hours to participate in everything and don't miss seeing the advertisements from years gone by - they resurrect lots of forgotten images. Tip - go first thing in the morning.
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