Although it is a little frantic, with everyone wanting your business, it is an experience not to be missed. Ask your taxi driver for a price to get there (it should be quite cheap) and there are loads of shoe shops leading up to it. Also in Varna (minutes' walk away) they have a Bulgarian market, some of the stallholders won't leave you alone, but it's worth the visit anyway. The Cathedral is quaint and the shopping parade leads right up to the beach. All in all give it a try...
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