First built in 1904, this renovated pint-shaped factory building homes a showcase of the history behind the internationally renowned Guinness brand.
During the visit you will know more about the beer's ingredients, the brewery process, the Guinness family, the original site's lease document, the brand and advertising (Pelican, etc...), the Guinness book of records and other curious facts like the barrel-making process or ancient Guinness ships for transportation.
And at the end of the tour, there's nothing better than downing a good old pint at their Gravity Bar! Located at the top of the building, the nearly 360 degrees view from it is awesome and definitely a highlight of the tour.
As you can imagine, it's a really popular site for tourists and is now more branding-led now it's not owned by the Guinness family any more. A bit pricey, yes, but slightly cheaper if you book online, and definitely worth going if you also consider Guinness to be one of the biggest Irish icons to date.
Also, if you're in the area for a while, why not pop into the old prison? It's at a stone's throw from the factory and was a hidden gem of my Dublin visit.
www.guinness-storehouse.com
Open 7 days a week from 9.30am – 5pm (last admission is at 5pm).
Late opening during July and August until 7pm (last admission is at 7pm).
Is this your business?