Not sure what it says about a city when its number one tourist attraction is a beer museum. I'm also not sure what it says about Dani and me that we contributed to such a statistic (and had a blast!) The tour is advertised everywhere in Johannesburg - it's a one and a half hour guided tour organized by SAB brewing (partners with Miller-Coors in the USA) complete with a 3D adventure, an IMAX-style movie, real life machinery depicting the beer making process, and lots more. Oh, and did we mention the tasting?
Included as part of the tour: a taste of traditional South African home-brew, a pint of SAB's Castle, and two more pints from any SAB partner at the end (we had European beers Peroni and Pilsner Urquel), all included in the amazing 25 rand price tag (or three USD per person).
Doing a review of South African's Castle beer is a bit of a cop-out (and we hope to visit Zululand where we can choose a more traditional option). With that said, the elaborate SAB museum warrants some praise. The truth is we like the fact that Castle is a good South African union-made, union-bottled, union-delivered brew - that reminded me a lot of its US counterpart - Miller Light. And while Miller may not be the first beer that comes to mind when I list my favorites, it's affordable, it tastes consistently slightly better than average, and the company provides good jobs.
It would feel weird to make this a "must do" when visiting Jozi - for pete's sake spend a day at the Apartheid museum or touring Soweto - but if you're spending a little too much time on the ground, have a free Saturday afternoon, then we promise you it will be a good time. Plan well though, no walk-ins, as the tours book days in advance.
15 President Street, Newtown, Johannesburg, Gauteng 2001, South Africa
011 836 4900
www.worldofbeer.co.za/
Google map: tinyurl.com/ydp8q5j
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