Kiddy Land, one of Tokyo’s largest toy stores, is a shrine to all things “kawaii” (cute). Spread over six floors, the shop features all major global toy brands and characters, including Dick Bruna’s Miffy, Disney and of course Hello Kitty. Character-branded stationery, cards, stickers, stamps, and gift wrap can be found in the basement.

The first floor offers an eclectic mix of fancy dress gear, watches and accessories. The second floor features a fabulous array of stuffed animals, while the third floor concentrates of American characters such as Barbie and Spiderman. The fourth floor is geared towards pre-school kids and toddlers, and the fifth is full of games and gadgets. With such a fantastic range of toys, this Tokyo institution will win over even the most jaded of shoppers.

ADDRESS: 6-1-9 Jingumae, Shibuya-ku

PHONE: +81 (0)3 3409 3431

WEBSITE: www.kiddyland.co.jp/index2.html (Japanese language only)

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