Honest Ed’s is more than just a store – it’s a Toronto landmark that locals have shopped in at least once and where tourists must visit before they leave the city.
It is named after its founder, Ed Mirvish, who opened the store in 1948 and ran operations until his death in 2007. Running the length of an entire block, this building can be seen several metres away: the exterior is covered with thousands of huge red and yellow signs lit up like a theatre marquee, advertising the name of the store. There are also several slogans covering the exterior, with puns such as, “Our prices are for the birds – they’re cheap, cheap.”
The 160,000 square foot place sells all sorts of kitsch, as well as low-priced goods ranging from clothing, kitchenware, hardware, toys, furniture and appliances, grocery and pharmaceutical items.
The walls of the very modest interior are crammed with autographed photos of personalities such as Frank Sinatra, Liberace, Lauren Bacall, and many others. There are also posters and photos from old film and stage productions from theatres that Mirvish owned in Toronto and London.
Once you’re done looking and buying, the surrounding neighbourhood, called Mirvish Village, has unique boutiques, book stores, antique shops, cafes, and restaurants.
Send your feedback or queries to email@example.com