Big brand American chocolate is a pratical joke I am sure - positively revolting and doesn't even taste like chocolate.
There are some beautiful old-fashioned candy stores and praline kitchens however in New Orleans.
My favourite and I think the most popular with the locals, is Southern Candymakers. They have a website from which you can order their incredible pralines, chocolate alligators, tortues and what not, but walking into one of their shops where they are normally pouring caramel over some pecans induces instant drooling.
There are branches of Southern Candymakers sprinkled throughout the French Quarter.
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