There's a magical Arctic experience hidden away behind the busy shopping hell of Regent Street. The build up to going inside is part of the fun.

First, you raise your body temperature by a few valuable degrees in the normal, heated Below Zero bar downstairs, which serves creative fresh fruity cocktails such as a scrummy apple and blackberry crumble concoction.

Everyone is allocated a 40 minute time slot so when your time comes they give you space-age silver cloaks, thick gloves and snow boots and you go into the Ice Bar. Inside it's minus five degrees and everything inside is made from clear crystal ice from Sweden – the walls, the bar, the tables and the chunky glasses, which you slurp simple but super-strong vodka cocktails from. Drinking doesn't get more refreshing than this.

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