Morocco as a country is the most culturally rich place I've ever visited and more specifically Marrakech. Both Ryan Air and Easy Jet fly direct from many UK airports and flights are very reasonably priced.
I'd recommend staying a week or more here and checking in to one of the many Riad's within the Medina. By doing this you will almost immerse yourself in Moroccan culture and way of life; it never ceases to amaze me. I'd start by exploring your neighbourhood and meeting some of the locals. Hello (Salam), Goodbye (Beslama), Please (Afak) and Thank You (Shukran) will always go a long way as many people only speak the local dialect, not English or French. Ask the owner or manager of your Riad where the local Hammam baths are; they are well worth a visit! Some may offer a massage for en extra few Dirham.
Before starting to haggle in the Souks it may be worth talking to other tourists and staff at the Riad about prices to expect to pay for goods. Shopkeepers will always try to take you for a ride - don't give in too easily - if the price is too high for you, walk away, they'll soon run after you. Be sure to spend plenty of time in the Souks, especially in the evening as everything lights up - it almost seems magical. Don't forget to enjoy a freshly prepared meal in the stalls at Djemaa el Fna and to take in the various forms of street entertainment. Djemaa el Fna transforms into a vibrant hub at night for both local people and tourists.
As for things to do, I personally recommend visiting the El Badi Palace and the Saadien Tombs - all for a bit of local history. The Majorelle Gardens are also well worth a visit, I'd go in the morning when it's slightly quieter. There is a cafe there, but prices are rather steep, so take water and a snack. If you have the time to explore outside of Marrakech, take a Taxi (approx 1 hr) to the waterfalls at Ourika Valley. Wear sensible shoes and hire a guide when you get there.
As for Cafes, Restaurants and Bar's here are my top 3: Cafe Bourgainvillea - situated within the souks, perfect for afternoon tea and very reasonably priced. Cafe Arabe, is a restaurant just a bit further on and serves delicious food. After your meal, sit up on the rooftop terrace and enjoy views across the city. Expect to pay prices similar to those in the UK. African Chic, is cocktail and lounge bar in the Gueliz - the new part of the city. Most evenings they have a great live band playing, it's perfect to enjoy a classy evening.
All that's left to say is to enjoy it. You won't forget the Marrakech experience in a hurry!!

Cafe Bourgainvillea: 33 Rue de Moussaine, Medina, Marrakech
Cafe Arabe: 184 Rue de Moussaine, Medina, Marrakech
African Chic: 6 Rue Oum Errabia, Gueliz, Marrakech (0524) 431 424 www.african-chic.com/

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