The MAD stands for moda, architettura and design, and it's great for all of these. The clothes - women's only - are a delight: they're fun and modern as well as being elegant, and amazingly, they're not hugely expensive. It makes it hard not to fill up your shopping bag. Everything's made in Italy, and the designers, Francesca and Paola, are always at the shop to welcome clients. There's also a space for artists, photographers, jewellers, and there's usually an exhibition of some sort going on. It's well worth a visit. I love it.
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